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Rekieshia Norton-Forrest + Love of Urban Design

J.J.L. Candle Co.

ABOUT J.J.L. Candle Co.

We are a family owned candle business. Our candles are hand poured in small batches using 100% soy wax. Each candle is inspired by our black culture to create that PERFECT VIBE in every home.

Who inspires you in your area of expertise?

My inspiration comes from all of the successful black candlemakers that I have come across during my business journey.

What are significant obstacles in your industry as an urban creative? How have you been able to push through these obstacles in your industry?

Being an urban creative in the candle industry, some people don't see your business as a necessity. I mean with all of the non-urban major candle companies that have been around for a long time, no one wants to try an up and coming candle business, let alone a black owned candle business.

Because of this, I rely heavy on self promotion via social media, pop up shops, and word of mouth. My repeating customers that I have are always showing me love and support. I don't let the "no's" stop me in anyway. I know that I put my all into my brand and my products speak for themselves.

Share a great moment or accomplishment in your career?

Since opening in June of this year, my greatest moment (and still is to this day) is having TWO of our candles and one of our wax melts sell out numerous times. Our goal is to become a well-known black owned candle company within the State of Florida by the end of this year and worldwide known by end of 2021.

What advice would you give to an aspiring creative who wants to thrive in your industry?

My advice is to do your research first. Find out who your target audience is and market to them. Self-promotion is a big component in being successful. Test, test, test your products before putting them out there. Don't be afraid to just start! If waiting until everything is perfect, then you will never start.


Instagram @jjlcandle

Twitter @jjlcandleco1

Facebook @jjlcandlecompany

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